• English
  • Русский
  • Türkçe
  • Azərbaycan


About the course

Marketing specialist is a professional in the analysis of the marketing environment, collecting and processing of information on today’s market of goods and services. Marketing specialists are studying consumer behavior and competitors; developing marketing plans, strategies and tactics of behavior in various target markets; forming a marketable enterprise policy and playing an important role in the development of pricing strategies at the enterprises and large companies. Marketing specialist’s particular attention is focused on modern marketing communications issues, company’s image and brand development, improvement its perception and increasing loyalty. In addition, marketer’s marketing specialist’s includes the establishment and maintenance company’s contacts with customers and development of recommendations regarding its activities in a particular competitive environment.

Graduates of Marketing program degree acquire professional skills in different sectors of the economy. According to most of the leading recruitment agencies, demand for these specialists is growing, both at domestic and foreign markets. This is due to the fact that marketing specialists know how to explore the market, which products will be in demand and why, how to choose the best way to promote goods, how to effectively organize the advertising campaign, create a brand and manage it in condition of intense competition at all market segments.



  • Marketing
  • Logistics
  • Commodity Market Infrastructure
  • Marketing Services
  • Industrial Marketing
  • Marketing Pricing
  • Marketing Research
  • Marketing Commodity Police
  • Marketing Communications
  • Consumer Behavior
  • Marketing Analysis
  • Marketing Audit
  • Public Relations in Business
  • Advertising Business
  • Sales Management
  • Information Systems and Technologies in Marketing
  • Internet-marketing

Career fields and job opportunities

Marketing Graduates can be occupied at domestic and foreign enterprises in the field of marketing analytics, marketing research, sales management, marketing communications and advertising. They occupy such positions:

  • marketer
  • marketer-analyst
  • brand manager
  • sales manager
  • advertising manager
  • PR-manager
  • marketing director
  • head of marketing department
  • marketing research specialist
  • logistics and sales policy specialist
  • specialist in the analysis and planning of marketing activities
  • manager of market research and PR research
  • art director
  • copywriter

Entrance requirements

There are no admission tests or entrance exams if you apply for Undergraduate Degree Program. To apply for Postgraduate Degree, it is necessary to obtain the Undergraduate Degree and pass the interview on specialized subjects (see syllabus above) and foreign language. The duration of study for those students, who have received a Bachelor’s Degree in Marketing is 1,5 years. Those students, who have received a Bachelor’s Degree in other field, study for 2 years. The application procedure is similar for all the other courses. Please visit APPLY for details. Study the information about our Foundation Course. We recommend to start your studies with it. You’ll learn Russian and Ukrainian languages, as well as will adapt comfortably to the academic environment in Ukraine.


Poltava University of Economics and Trade is one of the most affordable universities for international students. Our tuition fees scheme is as follows:

Undergraduate Degree (4 Years of Study)
1st year Course Fee (USD) 2nd year Course Fee (USD) 3rd year Course Fee (USD) 4th year Course Fee (USD) Total Fee (USD)
2 000 2 000 2 000 2 000 8 000


Postgraduate Degree
  1st year Course Fee (USD) 2nd year Course Fee (USD) Total Fee (USD)
2 Years of Study 2 200 2 200 4 400
1,5 Years of Study 2 200 1 100 3 300


All fees are determined in the USD.  In Ukraine the fees should be paid in national currency at exchange rate of the National Bank of Ukraine. The tuition fee excludes additional costs before and after arrival. Students must make provision for visa support, insurance, local registration fees, hostel fees, stationery etc. The detailed description of all expenses are here.

  Fact sheet M Bachelor



Education Levels and Duration of Study:

  • Bachelor Degree in Marketing – 4 years (Undergraduate Degree)
  • Master’s Degree in marketing – 1,5 (2) years (Postgraduate Degree)

Languages of study:

  • English
  • Russian
  • Ukrainian

Department of Marketing

Head of Department: Professor Nataliia Karpenko

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